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Queen's Diamond Jubilee: Retail Impact of £508.94 million

commemoration of the queen's coronationThe Queen's Diamond Jubilee is expected by the Centre for Retail Research to boost UK spending by almost £509 mn (including retail sales to overseas customers). The Centre expects output to fall slightly - by £100 million - as a result of the double bank holiday, when many commercial premises will be closed.
The net overall impact of the Jubilee will therefore be a boost to the economy of +£409 million.

Retail Effects

The Online Effect

A lot of the spending will be done online.

Detailed Statistics

Souvenir Spending

Shop Window Display for the Queens Diamond Jubilee

We expect 12 million coins, medallions and tokens to be sold mainly as keepsakes or presents for children (total sales £37.50 million) and 5 million mugs and pieces of crockery (£21.50 million) as these are mostly inexpensive mementos that are also useful. We expect 120,000 teapots as symbols of England to be sold, expected retail value £1.68 million. Other souvenirs including models and flags (including those sold as decorations for The Big Lunch) with expected sales of £20 million.

On the basis of what happened in 2011 as a result of the Royal Wedding, sales of souvenirs overseas by UK retailers are likely to go mainly to the US, Australia and Canada and are expected to amount to £45.00 million.

Books, stationery and toys are expected to produce retail sales of £53.00 million. The key items are expected to be DVDs and digital media of the main DJQE events (the figure includes downloads) estimated to be £19.00 million and albums, biographies and pictures as mementoes and gifts and are estimated to produce retail sales of £16.00 million.

Other sales include toys and games, stationery and pens and Jubilee-linked luggage and bags. There are expected to be 2 million Jubilee-linked pens sold, mostly of the cheaper kind (£8 million).

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